Dana Brooke Segments Prove To Be A Ratings Draw

In another competitive week on all three brands, WWE women have shown that they can score high ratings once again.

The high point of Raw was the Lana/Rusev divorce which did 2,363,000 viewers, and was the opening segment of the show. The low point was the spoof on Saturday Night Live’s weekend update with The Street Profits that did 1,864,000 viewers. Since the opening segment, each other segment was on a downward trend, including the Becky Lynch and Kabuki Warriors match and segments, which lost 162,000 viewers from the previous one.

When it comes to NXT, it scored well when it comes to women’s matches and in comparison to AEW’s matches and segments.

The second quarter with AEW with Cody & QT Marshall vs. Butcher & Blade lost 48,000 total viewers and 59,000 in 18-49. NXT with the ending of Rush vs.; Garza and a Shayna Baszler video package lost 55,000 viewers overall and 24,000 in 18-49.

The fourth quarter with AEW with Big Swole vs. Emi Sakura and a Pac promo lost 18,000 viewers and 21,000 in 18-49. NXT with Travis Banks vs. Jaxson Ryker and a Mia Yim package lost 36,000 viewers and 7,000 in 18-49.

The fifth quarter with AEW with Kenny Omega & Adam Page vs. Joey Janela & Shawn Spears lost 14,000 viewers but gained 3,000 in 18-49. NXT with Mia Yim vs. Dakota Kai gained 59,000 viewers and 29,000 in 18-49.

The seventh quarter with AEW with the end of Sammy Guevara vs. Luchasaurus and the Jericho/Jungle Boy post-match angle lost 87,000 viewers and lost 30,000 in 18-49. NXT with Bianca Belair vs. Kayden Carter gained 41,000 viewers and 8,000 in 18-49.

In the segment-by-segment breakdown for SmackDown, based on the major markets, Alexa Bliss vs. Mandy Rose and all the Dana Brooke, Drake Maverick and Elias stuff gained 3.4 percent in viewers and 5.1 percent in 18-49. A Miz/Bray Wyatt angle, Tribute to the Troops footage and the beginning of the four-way for a tag title shot lost 0.6 percent in viewers and 10.7 percent in 18-49. The bulk of the four-way tag title match lost 9.8 percent with viewers and gained 8.7 percent in 18-49. This again seems to indicate the younger audience will grow for a hot match with guys not pushed but the overall audience doesn’t. The Lacey Evans squash and beginning of an angle with Bayley and Sasha Banks gained 2.9 percent in viewers and 14.0 percent in 18-49. The Evans/Banks back-and-forth lost 1.4 percent in viewers but gained 5.3 percent in 18-49 and it was the peak in that demo. Roman Reigns vs. Dolph Ziggler and the dog food angle after lost 0.7 percent with total viewers and 20.0 percent in 18-49

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